My largest single contract started with one LinkedIn post. Not a paid ad, cold email, or warm intro. A post about a specific SAP project failure & recovery. A Fortune 500 SVP read it, sent me a message, and six weeks later we signed a $605K contract direct. See the full breakdown.
The system behind that post is repeatable. Here's the exact play.
Fix the profile first
Headline: Point of view, not job title. Bad: "SAP FI/CO Consultant." Good: "I lead S/4HANA finance migrations that don't blow up at go-live."
Banner: Your one-line positioning statement + one credential + the URL of your booking page. Not stock photography of a boardroom.
Featured section: Your best advertorial, your free guide, and your workshop registration. Buyers self-serve from here.
The 3-post-a-week cadence
Monday - Failure-mode post. One specific thing you've seen break in an SAP project. Named module, real numbers, what you did.
Wednesday - Buyer-education post. A myth F500 buyers hold about SAP transformation, and what's actually true. Positions you as the sober voice.
Friday - Point-of-view post. A contrarian take on something the industry keeps saying. This is the one that goes viral and gets you DM'd.
Hook formulas that work
- "The [role] wrote a $[X]M check for [module] transformation. Here's what they got wrong."
- "After [X] S/4HANA go-lives, [failure] happens on almost every project. Here's why."
- "[Big firm] charges $[X]K to fix [problem]. It's a 3-week fix if you know [thing]."
What to do when a buyer engages
When an SVP-level buyer likes or comments, wait 48 hours, then send a personalized note referencing exactly what they engaged with. Never pitch in that first message. Ask a diagnostic question about their project. Half of them will answer, and now you have a live conversation with a buyer.
The full LinkedIn asset audit - profile, banner, featured section - is one of the deliverables in the 2-day Accelerator.