About Anita

I spent 22 years inside SAP. Now I teach consultants how to leave.

Ex-SAP Executive Director. Over 10,000 SAP implementations touched. 450+ executives coached. $4.52M+ in independently signed contracts, and one direct deal at $605K - no firm, no recruiter, no middleman.

Anita Anello, ex-SAP Executive Director

The short version.

I started as an SAP Professional Services Director in 2003. I climbed the corporate ladder to Executive Director. I sat in on client calls where my seat was billed at $625/hour and I was paid $195. I learned, painfully, that the firm's job is to keep the delta.

In 2020 I signed my first direct contract. It was $150K. In 2022 I signed a single engagement for $605K with a Fortune 500 SVP who found me through a LinkedIn post. To date I've signed $4.52M+ in direct independent contracts across S/4HANA, migration leadership, and project recovery work.

Every consultant I coach asks the same first question: "Am I too late?" The answer is no. But the path is not obvious, and the partner & recruiting firms are not going to teach it to you. That's the reason for this work.

Credentials & results

22
Years in SAP
10,000+
SAP implementations touched
450+
Executives coached
$4.52M+
Signed direct, no middleman
$605K
Largest single direct contract
Ex-Exec Director
SAP