For SAP consultants

The playbook behind a $605K SAP contract. And how you win yours.

Most SAP consultants are brilliant on the platform and invisible in the deal room. I teach the positioning, pricing, and pipeline moves that turn senior SAP talent into independent operators closing six- and seven-figure engagements.

Rated by senior SAP consultants worldwide
Featured across LinkedIn's SAP community
22 yrs
Ex-SAP Executive Director
$605K
Largest single contract
$4.52M
Total contracts landed
10,000+
SAP implementations shaped
FI/COMMSDS/4HANABTPSuccessFactorsAribaPPEWMFioriSignavioRISE with SAP

Who this is for

You know the software. The market doesn't know you.

The SAP ecosystem has never had more demand: S/4HANA migrations, RISE, BTP, AI-augmented finance. Yet the consultants doing the actual work are stuck renting themselves out for a fraction of what the deal is worth.

  • Senior SAP consultants still stuck inside a Big 4 or system integrator
  • Independent SAP consultants competing on rate instead of authority
  • Functional and technical leads (FI/CO, MM, SD, S/4HANA, BTP) tired of undercharging
  • SAP project managers who want to own the client relationship, not the staffing agency

Qualify yourself

This works for consultants who've earned the reps. It's not a shortcut.

Built for you if

  • 5+ years hands-on SAP delivery (FI/CO, MM, SD, PP, S/4HANA, BTP, SF, Basis, PM)
  • Either independent already, or seriously planning the exit from corporate
  • Willing to build a public point of view instead of polishing another CV
  • Ready to charge for outcomes instead of hours

Not for you if

  • -Brand new to SAP and looking for a first job
  • -Wants a certification, not a direct-client contract
  • -Looking for passive income unrelated to your delivery skill

The uncomfortable truth

SAP expertise doesn't pay you. Positioning does.

You're paid on utilization, not outcomes.

Your firm bills the client $350/hour. You see a fraction. Meanwhile the partner who never touched the config takes the credit.

Your LinkedIn looks like every other SAP CV.

Certifications, module lists, project bullets. No positioning. No point of view. No inbound.

You've tried going independent, and taken bad contracts.

Low-ball day rates. Scope creep. Middlemen. Every deal starts from zero because no one knows who you are.

You know the tech; you don't own the conversation.

Clients buy from consultants who diagnose the business problem, not the ones who quote the SAP note.

The method

The four-part system for winning premium SAP contracts.

01

Position

Reframe yourself from 'SAP resource' to trusted advisor. We rebuild your LinkedIn, offer, and point of view so the right buyers self-identify.

02

Pipeline

The LinkedIn-first outbound and content system that fills your calendar with SAP decision-makers, without agencies or ads.

03

Package

Move off day-rates. Structure fixed-fee outcomes, retainers, and project-level engagements the way decision makers actually buy.

04

Close

Handle the C-suite, MSAs, subcontractor traps, and the room full of stakeholders. Same tactics I used on my $605K deal.

Anita Anello, independent SAP consulting advisor and former SAP Executive Director
$605K
Signed. Solo.

About Anita

I've been in the room where the SAP decisions get made.

For 22 years I've lived inside enterprise SAP. As an ex-SAP Executive Director, I've helped shape more than 10,000 implementations and coached over 450 executives through the decisions that make or break a project. I know the room where the money moves, because I've been the person in it.

Then I went independent. I signed a single $605K contract. Direct with the client. No middleman. On my terms. That deal was one of many. To date I've landed $4.52M in independent SAP contracts. Not luck. A system.

Now I teach that system to the SAP consultants who are ready to stop being a resource and start being the person the client asks for by name.

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What you'll learn

Skills SAP consultants can't get from another certification.

01

How to price a fixed-fee SAP engagement (and defend it to the decision maker)

02

The LinkedIn positioning rewrite that pulls in inbound SAP leads

03

Building a point of view (S/4HANA, RISE, BTP, AI) that clients quote back to you

04

Navigating SAP MSAs, SOWs, and change orders without a legal team

05

How to price your first six-figure retainer and structure the payment schedule

06

The 'trusted advisor' sales conversation: diagnose, don't demo

07

Escaping the subcontractor trap: contracting direct vs. through integrators

08

Building a small delivery bench without becoming an agency

Free download

The $605K SAP Proposal Teardown.

The actual (redacted) proposal that closed the deal, annotated line by line. Positioning, scope, pricing, payment terms. Yours free.

Three annotated pages of the redacted $605K SAP proposal teardown, showing the opening letter, phased scope totaling $605,000, and pricing levers

Free live masterclass

The $605K Proposal MasterclassHow to land direct six-figure SAP contracts — without an agency.

In two hours, Anita walks through the positioning, pricing, and proposal structure she used to close a $605K direct-client SAP contract. No recruiter. No discount. No permission needed.

  • Two hours live with Anita
  • The exact positioning teardown template she used on her $605K deal
  • Recording, worksheets, and a 30-day implementation guide

Save your seat

Thursday, August 20
@ 12:00PM PT
Free
  • FormatLive over Zoom
  • Duration2 hours
  • IncludesRecording + templates
Save my seat

*Live attendees get the 33% Response Rate Playbook — the 7-touch LinkedIn message templates that land SAP decision-makers direct.

From the field

Senior SAP consultants. Real results.

One consultant, two years, and the pipeline that changed the math.

118%
of plan in year one
116%
of a doubled year-two plan, by mid-year
4
projects running at once, three more lined up
47
years in manufacturing and distribution
“I knew I had the skills to perform. I’ve got industry knowledge. I know how to sell, how to close deals, how to build relationships. I’ve been a consultant — I know how to do the work. But where was I going to get the work? My biggest fear was avoiding that feast-or-famine cycle. The one project was great, but you’ve got to build a continuing, ongoing funnel of projects. Right now I’ve had as many as four projects going at the same time, and currently have three more lined up when we finish the one we’re on.”
Danny Gilmore
SAP Consultant & Founder, Pathway Consulting
As heard on the Wealthy SAP Consultant podcast

“We set a goal for our first year and I thought it was a pretty decent goal. We hit 118% of that target. We decided we were going to double revenue this year — we’re at 116% of that target year-to-date, with more projects in line.”

On working with Anita

“Anita commands big fees from her elite clients who are happy to pay her those big fees — because she helps them multiply their investment many times over. I’ve watched her do it in the years we’ve known each other. If you want to engineer a single day in your business when you get paid more than you made last year for the whole year, she’s the one to go to.”
Ray Edwards
Author, How to Write Copy That Sells
Communications strategist and copywriter for Tony Robbins, Jack Canfield, Mark Victor Hansen, and Jeff Walker
22 years in SAP · 10 of them inside SAP delivery as an Executive Director · $4.52M in independent SAP contracts signed · $605K largest single contract · S/4HANA · FI/CO · MM · SD · PP · Business One

FAQ

Straight answers.

I'm still full-time at a firm. Is this for me?+

Yes. Most of my students start while employed. The positioning and pipeline work runs quietly in the background until you're ready to make the jump, with your first contract already lined up.

I'm already independent but stuck at day-rate work. Will this help?+

This is where the masterclass earns its keep. We move you off hourly, out of subcontractor chains, and into fixed-fee outcome engagements that decision makers actually pay a premium for.

Do I need to be a functional or technical consultant?+

Both. The system works across FI/CO, MM, SD, PP, SuccessFactors, S/4HANA, BTP, Basis, and project management. What matters is that you've delivered real SAP outcomes.

How is the masterclass different from the Mastermind?+

The masterclass teaches one high-leverage skill in one sitting. The Mastermind is the ongoing room: monthly working sessions, deal reviews, and a peer network of independent SAP consultants. For the people who want to compound it.

Your next contract starts here

Stop renting your expertise. Start owning the deal.

Join the free live masterclass. Walk away with the positioning, pricing, and pipeline you need to land the caliber of SAP work you're actually qualified for.